Marketing detours.
Is that how you view our effort as? MARKETING DETOURS?!!?
I absolutely hate it when people brush marketing off as fluff without substance. Just because something is more qualitative in nature doesn’t give you the right to say it is fluff. So what if you’re from econs or accountancy? Yeah right, you’d most probably earn more analyzing all those figures and it’s all those dollars and cents that make this world goes around huh? HELL NO. Nike is famous not just because they have good cost structure. It is largely driven by their successful campaigns time after time. Mcdonald can rides on the globalisation trend and developed into an international fastfood chain because they know how to market themselves and adapt to each country’s culture. Marketing needs strategy, analysis of consumers and freaking huge amount of research to be done too.
SO. My point is who are you to say that marketing is useless?
If marketing is fluff, that so are all the social sciences modules. So is the prestigious law school people are dying to get into. Seriously, theories are just theories. And numbers are just numbers. There is nothing more you can get from them. On the other hand, marketing offers a wide spectrum of knowledge and no matter what, they will always relate back to people and translate into business sense.
What you can learn from is what works in the real world, not just your high almighty THICK textbooks. One day, you will find marketing works despite your dismay and horrified disbelief.
*Im so wasting my time rambling here. BUT it’s ok. With this, I rest my case.
** Disclaimer: Sorry to my friends from other schools. I’m TRULY not attacking the degree you’re learning and working hard for. Because I know how that feels -being attacked for what you have and is learning.
Just some snobby people who really turn me off and this post serves to remind me that I will make them eat their words one day.
The stupid never forgive nor forget; the naive forgive and forget; the wise forgive but do not forget.









